I've been a member on
eBay for many years, soon after it was established back in the mid-1990s. It has grown into a profitable and fascinating business over the years when former CEO Meg Whitman was at the helm. I remember being surprised when I first discovered
eBay Motors and the mere fact that people were buying and selling used cars this way. Back when I was looking for my BMW I cruised eBay a lot, but didn't find what I wanted at that time.
But it works generally, and most of my transactions with other eBayers have been fine, and eBay is usually thorough and swift at handling fraudulent items and punishing shysters. There is the exception here and there: a couple years ago on eBay I bought on a whim a replacement battery for my MacBook Pro from somewhere in Brooklyn, NY, via China. When I got the battery, it looked genuine but the imprint on it read
Lithium Ion battery for MacBook Pre. I knew it was a fake, and then confirmed that when it caused my screen to waver insanely. Luckily it didn't damage my laptop. It took some effort but eBay got my money back for me. For related fun, check out this
video of an entirely fake Apple store in Kunming City, China.
So back to cars on eBay. In my view you'll do better on eBay than on a forum like Craigslist.
I posted my 1998 BMW 323is to Craigslist twice last spring and received a total of 2 emails
from people who were virtually kicking tires and not serious. One asked me if I would take $2000 less than I was asking. I didn't respond. So I began following similar autos to my BMW on eBay, seeing what they were going for, how they were presented, and what condition they were in. Here's what I learned:
1) Presentation is key. Post lots of pictures from hood to trunk, with as many interior as exterior pictures. Show the odometer reading. Clean your auto thoroughly first- not many folks want to buy a dirty car. Clean those tar marks and give it a good wash and waxing too. Vacuum the upholstery and dust everywhere else, including the trunk. Clean the windows and mirrors, and Armour-all your vinyl. If you're a smoker or have dogs or other pets that frequent your car, be honest about that in your listing. Nothing is worse for a non-smoker or non pet-owner to find that the new car they just purchased smells like a bar or kennel. People want to know what they're getting.
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Cleaner than clean helps sell your car |
2) Don't price your old car, unless it's rare or very collectible, to make a killing because you won't. Do your homework on blue book values and take into account the usual things such as mileage, overall condition, what things have been replaced (ie new clutch? Suspension? rebuilt engine? etc?) and what is original. Ebay makes you post the VIN number so people can do a
carfax, which I recommend. It'll give you peace of mind, tell you how many owners -- be honest about this too-- it has had, and whether or not the car been in an accident. Used autos can have either a clean, or sketchy history.
3) Adjust the price lower by a bit if you're not getting many watchers or bids in the first few days. This will attract more attention. Often, most of the bidding action takes place near the end of the auction, and you can see people out-bidding another. You want your car to be the subject of a bidding war, which is fun to watch.
4) Answer
any and all technical questions that viewers may have, and post the answers publicly. If you have a desirable vehicle you'll get a lot of questions.
Generally, there can be lot of junk on eBay, but many perfectly good autos, too. In my experience there were at any given time 3 to 5 other BMWs of my vintage and model on eBay. Most were trashed or defective in some way, mostly because of their age and having gone through several owners. Mine was the exception and I think back to my parents' drilling into us to take care of our things-- it paid off in this endeavor. One 1998 E36 I watched had a seized engine, another's leather upholstery looked like the family dog had chewed its way through all the seats, and yet another's 323ci convertible top motor no longer worked. There were also the typical "Frankenvehicles" with different colored body panels. A piece of trivia about BMW that is useful if you're in the market for a second hand one: BMW stamps the individual VIN number on all the major body components of each of its vehicles that rolls off the assembly lines. So if the front panels and doors, for example, are original to that car there will be a small VIN stamp on those matching the one on the hood cowl. If the VINs don't match or one is missing, you've got a problem.
EBay allows dealers to list their inventories too so there's more competition than from other private sellers, but you can beat the dealers, especially by disclosing everything about the car you're selling to prospective buyers. Dealers almost always want more money for the same car a private individual may have listed, and in the case of older vehicles, many of the dealers' offering have come from auctions, and you may not know exactly what you're getting or where the vehicle has been. In a flood perhaps, or a fire? Or did someone die in that vehicle? Carfax helps in this regard, but is not 100 percent perfect in its coverage.
In the end, my 1998 BMW 323is had 546 page views, 61 watchers, and was the object of a bidding war on the last day of the auction. I got significantly more than I planned on for a 16 year old car by selling it on eBay. With some homework, full disclosure, and clear communication with potential customers, you can too.